Rational
Our design
concept for neighbors day is a sport and food themed event. In particular, we
chose to focus in on football as a sport since football is a team sport that
requires a massive amount of team work to reach your end goal of victory, we wanted
to use the metaphor of team work to emphasis that your neighborhood is very
much a team and you need to pool your resources together to be ready for an
emergency situation and trying to re-enforce that if you don’t work as a team
you won’t be ‘match fit’ (ready for emergencies)
We wanted to
use an energetic and exciting style of design to enforce the idea of sport, we
did this through our massively bold type face and slanted design style, the red
white and black colours re-enforce this idea as well. Overall I think we
managed to tie everything together with the same style with a decent level of
success.
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